By now you already know that social media is huge.

When you add Instagram, LinkedIn, Twitter, YouTube and others to Facebook, the growth trend in the use of social media is unmatched by anything else in the history of the planet.

As a way to generate leads there is nothing that gives you more reach and better targeting at a lower cost than social media.

Even more important for financial advisors is that social media allows you to identify and target prospects in your own backyard.

With Facebook you can target prospects down to their city, gender, age, and occupation as well as their hobbies and habits.

Two things you need to get started 

Unless you want to take the time to learn how to do it yourself, you need to hire someone to manage your online lead generation efforts.

Fortunately, by using websites like fiverr.com you can locate thousands of experienced freelancers who will inexpensively manage your social media marketing campaigns.

See for yourself. Enter the term “social media marketing” in the search window at fiverr.com.

Your Facebook and other social media ads need to send interested prospects to a website. But not just any website.

An effective ad will offer prospects ways to become better educated on retirement topics such as Social Security, Medicare, taxes and retirement plans.

This is precisely the purpose of your Lead Funnel website!